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Consumer

  SVoD, OTT

  Amazon, Netflix

Profile: SVoD usage with age

Younger consumers are often more likely to be interested in new technological developments and modes of consuming content, with habits and lifestyles less entrenched than their older counterparts. But although SVoD services skew younger, once older consumers finally make the switch to OTT and start watching content via SVoD, their viewing habits become much more similar to their younger counterparts. This profile explores the demography of SVoD users, the amount of time they spend watching SVoD, and how the age profile of SVoD services is changing.