Understanding the future of entertainment
Hazel Ford - 5/10/18
The sacking of Italy’s mobile networks: Iliad entrance likely to drop market value

The May 2018 entrance of Illiad into the Italian mobile market will likely see average monthly mobile revenue per customer drop by 15% over the next six years. Illiad aggressively undercut existing mobile data prices, launching rolling monthly contracts for just €5.99. The offer included 30GB of data and combined it with a series of first-come-first-serve flash sales for the first million subscribers. Iliad continued with its promotional strategy, eventually signing up over 2m subscribers in its first four months of operation.

As a majority prepay market, (>60% of mobile subscriptions are pay-as-you-go), Italian subscribers can switch mobile operators easily. Operators have been quick to react, increasing the call and data allowance of bundles as well introducing limited offers of their own. Wind increased its data allocation to 70GB for €15, while TIM introduced a new 2000 minutes and 20GB data allocation for €10 to try and slow Iliad’s growth. With the recent Italian 5G auction, Italian telcos committed to pay over €6.5bn in license fees over the next five years. As ARPUs continue to decline, subscriber retention will be critical for operators to ensure positive financial results.

Toby Holleran - 3/10/18
Is Sky the limit for Comcast?

Now that Comcast has won the battle for Sky, what would happen if Comcast moved all of its content off Netflix and Amazon and onto Sky's existing streaming services?

Richard Broughton - 9/10/18
Interview: Twitter

In the run-up to the SportsPro OTT Summit, Ampere speaks with Theo Luke, Twitter's Director of Sports Partnerships (EMEA) to find out more about the social media platform's ambitions in the streaming sport space.

Richard Broughton - 27/09/18
US Movie Audiences

US movie viewing is still highly fragmented, with different consumer groups relying on a whole range of access mechanisms to consume movies.

Alexios Dimitropoulos - 19/09/18
Fickle Fans: The World Cup effect

After the FIFA World Cup, fan loyalties are exposed - with sports fans in under-performing nations quickly shifting preferences to other events.

Alex Varatharajah - 19/09/18
Euro content bonanza: SVoD giants face adding hundreds of titles to meet EU quotas

Ampere looks at the catalogues of the Big 5 EU markets to see in SVoD services are fulfilling the upcoming quota for local content set out by the EU.

Fred Black - 7/09/18
Netflix and Amazon's original drama strategy evolves

Amazon's and Netflix's announced upcoming original titles show a clear focus on big budget genres sci-fi & fantasy and drama.

Henry Beckwith - 5/09/18
Older Americans and younger Brits struggle to find TV to watch

TV is serving the young better in the US than in the UK, but for older viewers the situation is reversed.

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