Europe's six largest SVoD players use a similar content refresh rate to drive engagement and grow the breadth of their offers.
The rapid growth of Netflix in South Korea has pushed two local streaming competitors to merge in what could be the first in a wave of industry consolidation.
Netflix's drive to 'onboard' with European pay TV operators has driven its potential reach through operator set-top boxes to more than two-thirds of Western European digital pay TV homes.
Between May 2018 and May 2019 Netflix’s US catalogue grew by 10%, 621 titles, a mix of movies and TV seasons. Much of that grown was driven by the addition of older titles. In the space of 12 months the proportion of titles accounted for by titles over 3 years old has risen from 48% to 52%. This equates to 544 titles, almost the entirety of the catalogue increase.
The past Sunday saw the England Cricket team win the World Cup in the most dramatic fashion, it was also the first time the sport was on free-to-air since 2005. Is this a watershed moment for sport in the UK as rights holders move towards making more of their content free for audiences?
Public broadcasters are the main drivers of content investment in Germany with ARD and ZDF's accounting for the lion's share of spend on original content. Germany contrasts to other big European TV markets where commercial and pay TV groups dominate the market for content investment.
Thanks to Amazon, Hulu and Netflix's expansive catalogues, the average US SVoD household has access to more than nine years of on-demand content through their SVoD subscriptions.