Understanding the future of entertainment
Silvia Presello - 13/12/17
Facebook's drive to monetise users in Europe

Over the last 10 years, the online advertising market has grown considerably across the EU, overtaking the TV advertising market in terms of revenue. From 2007 to 2017 online ad revenue grew more than 3-fold to nearly $36bn, while TV ad revenues decreased by 4% to $28bn. The online advertising business has especially taken hold in the United Kingdom and Nordics where online ad revenues per user have already overtaken TV advertising revenues per viewer. It is now a matter of when, not if, other countries will follow suit. 
  
Needless to say, this rapid growth is largely down to the two main online giants – Google and Facebook.  Globally, Google and Facebook dominate the online advertising market, with a significant majority market share between them. Ampere estimates that of global online ad-spend, the groups take approximately 70%, up from just over 50% in the last four years alone. In some countries, the average Facebook user produces more revenue for Facebook than TV viewers do for some channels. Ampere has aimed to reconcile regional market studies from online advertising industry bodies and regulators, with agency market sizings and Facebook’s financial data to estimate the amount of money that Facebook could be generating across key EU markets. From this, we estimate that Facebook was making as much as $5 per month per user in the UK by the end of last year, and approximately $2 in Mediterranean markets such as Italy and Spain. 


Tony Maroulis - 29/11/17
Mobile video - have the stars finally aligned?

Despite early ambitions, mobile video in the early stages of 4G stalled. Over the years, most of the barriers have been resolved, leaving operators with the final barrier - data caps.

Lottie Towler - 22/11/17
Cutting the cord on Pay TV in the US

The number of Pay TV subscriptions in the US is declining, due to the high prices and low satisfaction with the service, resulting in customers switching to SVoD.

Richard Cooper - 17/11/17
Early retail discounts far from uncommon among new-release movie titles

Ampere research has indicated that retailers are adjusting movie pricepoints early in the home entertainment life cycle.

Richard Broughton - 11/11/17
Australia: SVoD investments drive local success

Online subscription services are rapidly outpacing pay TV in Australia. Among Internet users, more people have at least one subscription OTT service than have pay TV.

Sarah Fisher - 9/11/17
Amazon's growing hardware ecosystem

Nearly 3 out of 10 internet users now rely on streaming box/sticks to watch content. In markets like the US and UK, that figure is over 4 out of 10 internet users. Amazon’s Fire Stick is one of the most popular OTT streaming devices and part of expanding Amazon ecosystem.

Richard Broughton - 1/11/17
On-demand and the shrinking window

Assessment of title availability on UK subscription OTT services illustrates movie windows and hints that competition and on-demand access may be causing pay window lengths to condense.

Toby Holleran - 26/10/17
MENA: SVoD services and local originals

Ampere investigates the growth of SVoD services in the Middle East and North Africa (MENA) and plans for players in the region to produce original content.

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