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Audio localisation is Netflix's next strategic frontier

Audio localisation is the next strategic frontier for Netflix as it localises soundtracks in key non-English-speaking markets. In native English markets such as UK, Canada and Australia, Netflix’s catalogue offering has a relatively small share of foreign language titles.

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We deliver a series of online services, underpinned by our three core methodologies, which integrate together to provide a rich and deep dataset covering:

Markets - company-level coverage of more than 1,000 pay TV, SVoD and telecoms operators globally

Consumer - regular, panel-based profiling of 90,000 households in 22 countries

Analytics - title-level tracking of TV shows and movies across hundreds of distribution platforms globally

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Ampere is a market-leading data, research and analytics firm, specialising in media, content and communications. Our clients include the leading Hollywood Studios, broadcasters, pay TV operators, investment banks and consulting firms.

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Ampere Reports_

12/09/2019 Toby Holleran

Hulu: A hybrid subscription model success story

An investigation into the history and success of Hulu's ad-funded operations, even following the launch of its ad-free tier.

05/09/2019 Guy Bisson

Profile: Where next for Netflix originals?

The exceptionally strong correlation between gross number of Netflix subscribers in the streamers' international markets and the number of current and in-production originals suggests simple market size should be predictive of future focus and production activity. We look at the next countries where Netflix is likely to invest in local production.

02/09/2019 Fred Black

Profile: New SVoD Players

Six new SVoD services are scheduled to launch through late 2019 and the first half of 2020. This profile assesses the six services' markedly different content commissioning strategies.

30/08/2019 Orina Zhao

Profile: South Korea TV and SVoD Market

South Korea's media landscape is dominated by a few conglomerates whose businesses span multiple sectors. However, further mergers and acquisitions are expected as IPTV erodes cable TV's subscriber base and local OTT streamers band together to take on Netflix.