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Latest Reports

23.04.24  Neil Anderson

How Europe's commercial broadcasters can fight back

Commercial broadcasters have long dominated Europe's TV industry, but as streaming steals the spotlight, how can they reclaim lost ground? This report examines how Europe's major commercial groups can strengthen their position through improved …

FREE REPORT

29.04.24  Louise Wooldridge

Webinar: Unlocking the strategy gaming opportunity

In this webinar, Senior Research Manager Louise Wooldridge explores the composition of the strategy gaming landscape; how best to monetise this audience, and what considerations should be made by developers and publishers when it …

FREE REPORT

18.07.24  Minal Modha

The sport sponsorship market

An overview of the sport sponsorship landscape across North America and Western Europe, looking at who is generating the most revenue, what categories are spending the most and how that aligns with consumer purchasing habits.

FREE REPORT

23.09.24  Rahul Patel

How to reach Gen Z audiences in Europe

This report looks at the media consumption habits of 18-to-24-year-olds across Europe and how the TV sector can adapt in order to reach Gen Z. Note: This is a version of a presentation given …

Media - Consumer

23.09.24  Ed Ludlow

Primer: The content market in Australia

This report explores trends in Australia's content market including the growth of streaming spend and the strategies of Australian broadcasters.

Markets - Content

20.09.24  Motohiko Ara

Primer: The media market in South Korea

Pay TV holds the largest share of TV sector revenue in South Korea, while subscription OTT is growing. This report examines the media market in South Korea, covering pay TV, subscription OTT and telecoms.

Markets - Operators

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Webinar

30 Oct 2024

Tackling the Sports game genre

Sports is one of the largest genres in gaming, ranking as the fourth most played by monthly active users across console and PC. This presentation from Senior Analyst, Katie Holt will explore the Sports gaming market, consumer dynamics, and core gameplay mechanics. While considering how this interacts with licensing decisions, and opportunities for long-term growth.

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Webinar

24 Oct 2024

Five things you need to know about the sports sponsorship market

In this webinar, Research Director and Head of Sports, Minal Modha will look at the sport sponsorship landscape across North America and Western Europe. Drawing on exclusive insight and analysis from Ampere’s Sports Sponsorship data, we’ll be delving into the five thing you need to know about the sport sponsorship market.

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Podcast

29 Aug 2024

Summer of Sport: How is streaming reshaping major sporting events?

The 2024 "Summer of Sport" has brought viewers everything from The Olympics, Euros, Copa America, and T20 Cricket just to name a few events, and while this might be great for fans... what's in it for the broadcasters showing these competitions? In this episode we discuss how the Olympics has become increasingly streaming-focussed, and what this means for the free-to-air channels, what purpose major sporting events carry for streaming and broadcasters alike, and finally we discuss the growing and untapped potential of women's sports in the USA.

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