Understanding the future of entertainment
Sarah Fisher - 22/05/18
Smart TV overtakes mobile for weekly viewing among Millennials

For weekly video viewing, the Smart TV has now overtaken the mobile among Millennials. Smart TVs overtook smartphones as the preferred device for viewing at least weekly in Q1 2018 among 18-34 year olds. Across the 10 markets Ampere has surveyed since Q3 2015, online video viewing shifts have seen a decline in the use of desktops for viewing, while tablet viewing is largely flat. Millennials continue to use mobile devices more often for daily viewing with 35% of Millennials watching video daily on their phones, but their increasing use of Smart TVs (including OTT boxes and streamers) suggests that the big screen viewing experience remains key. Younger consumers are engaging on multiple devices throughout the day, with more than 50% watching on tablets, Smartphones and Smart TVs at least weekly. Older consumers display different viewing habits, with far lower usage of all smart and mobile devices. But this age group heavily favours larger screens, with Smart TVs being the most popular device by far. As well as the TV set replacement cycle, this is likely driven in part by the increasing popularity of SVoD services with older consumers, as Netflix uptake among the 55-64 year old age group has seen the sharpest increase of all age groups since Q1 2017. 


Daniel Gadher - 17/05/18
SVoD is disrupting the film industry but not necessarily cinema

Regular cinema goers have higher uptake of SVoD, pay TV and premium channel services than the average consumer in the UK, according to Ampere’s Q1 2018 consumer survey.  In the UK, all video subscription services over-indexed among consumers who regularly visited the cinema (respondents who indicated that they went to the cinema monthly). Freeview, the UK’s free terrestrial service was the only service which recorded lower uptake among cinema goers (than the national average). Cinema goers are 11% more likely to subscribe to Netflix and 9% more likely to take Sky Cinema, services that pride themselves on up to date movies. 

The rise of subscription video on demand services has caused disruption for both the TV and film industries, with many believing that that the growth in streaming services will have an adverse effect on cinema attendance. However, it is becoming increasing clear the SVoD services are providing another channel through which movie lovers can access the content that they are interested in, rather than being used as a substitute. This group of regular cinema goers show a hunger for movie content across all media - pay TV, SVoD and theatrical. 


Hamish McGregor - 9/05/18
Public TV broadcasters holding strong in Western Europe

Worldwide, SVoD revenues are overtaking public TV revenues, however Western Europe's public TV sector is still holding strong.

Guy Bisson - 1/05/18
Kids' TV increasingly gender-neutral as commissioning reflects social zeitgeist

Kids' TV is increasingly gender neutral across all age groups as new programming for children reflects social and political focus, but ample opportunity exists to target under-served areas in target audience and narrative.

Tony Maroulis - 24/04/18
Netflix is finally managing to buy more global content

Netflix's catalogue is getting more global, and while this is partly fueled by the group's huge investment in original content, even more global content is coming from acquisition.

Ed Border, Andriy Stolyar - 19/04/18
Amazon Channels in numbers

Ampere investigates the catalogue of Amazon Channels in USA, UK, and Germany, comparing available content, and it's variety by type and genre.

Hannah Walsh, Richard Broughton - 10/04/18
TV Everywhere vs. SVoD

Online video access is increasingly important to consumers but even as subscription online video services gain market share, TV Everywhere services run by pay TV operators are still significantly less in demand than their linear TV counterparts, and OTT competitors.

Lottie Towler - 4/04/18
The best things in life are free (TV)

Ampere investigates the recent growth in free TV market in 10 key European countries.

Alexios Dimitropoulos - 27/03/18
US market offering a good start for F1’s race to go direct

Formula 1 is likely to hit a core SVoD demographic in the US with its new Direct-to-Consumer service. US fans of the sport skew to the key younger SVoD demographic. By contrast, F1 fans in European markets tend to be older. F1's challenge will be monetising the relatively small fan base in the US.

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