Netflix has now been available in every European market for at least 6 months, but analysis of its content offering in this time period reveals differing strategies. In the Scandinavian markets, in which Netflix has a consistent, large content offering, the catalogue has mostly matured - with relatively low content refresh rates. By contrast, assessing a subset of Southern and Eastern European markets, where Netflix launched more recently, we can see that local catalogues are still evolving as of June 2016. In Southern Europe, Netflix Spain has the largest catalogue, expanding at a faster rate than in Italy, while Netflix Portugal represents a smaller market with a less substantial title set. Meanwhile, in Eastern Europe, roll-out of local content was initially limited, but key rights deals are now being struck in markets such as Czech Republic and Russia, which are growing rapidly. More work is required in Poland, which has a relatively small catalogue at present with a low refresh rate.
This year's Emmy nominations has again highlighted the impact Netflix has made on TV series production. Both Netflix and HBO have five series nominated over the four main categories - Comedy Series, Drama Series, Outstanding Limited Series and TV Movie. Netflix has steadily increased its output of original content over the last year which has been reflected in critical acclaim, although originals only represent less than 5% of the Netflix US catalog. The only category in which Netflix does not feature is in the Outstanding Limited Series. However, in categories that offer more prospects for future seasons such as Drama and Comedy series, Netflix and HBO have secured 50% of the nominations. These categories are undoubtedly a more attractive investment for Netflix given its subscription model.
As tech companies such as Facebook, Google, Twitter, and Snapchat throw their weight behind live video streaming, Apple is granted a patent for the blocking of camera recording on its iPhones. Rights holders will have to find the balance between enforcement and misuse.
Past evidence suggests that the UK advertising sector is particularly vulnerable to loss of confidence in the economy from consumers and businesses. The EU referendum result also brings with it additional uncertainty regarding whether international media groups will be able locate their activities in the UK and still gain access to the EU single market.
Sky will re-brand its UK movie channels Sky Cinema, bringing the brands in-line with the rest of Sky in Europe. Move is part of a renewed focus on film and international expansion.
Sky retains the majority of the live domestic Bundesliga TV rights but a new entrant emerges in Eurosport who control a small section of live games for the first time. Total TV rights totaled €4.6bn over the four-year deal term.
Ampere estimates that 40% of Amazon's retail revenue was derived from Prime subscribers in 2015, and the importance of Prime to consumer purchasing behaviour allows the retailer to extensively subsidise content acquisition.