Consumer demographics for SVoD subcribers show a large proportion of Families, Ampere investigates how major UK SVoD platforms are addressing this.
The growing importance of Smart TVs and streaming devices connected to the TV set means, beyond the 35% of 18-34 year olds who watch daily on a mobile, Millennials are now more likely to watch content on a big screen than on a mobile device. Smart TVs overtook smartphones in Q1 2018 among this age group for at least weekly viewing. The mobile is still far more popular for daily video viewing among Millennials. For older consumers, the role of the Smart TV is even clearer, with viewing on all other devices in decline as the Smart TV ascends.
Regular cinema goers are more likely to take SVoD, pay TV and premium channel services that the average consumer in the UK, according to Ampere's Q1 2018 consumer survey.
Kids' TV is increasingly gender neutral across all age groups as new programming for children reflects social and political focus, but ample opportunity exists to target under-served areas in target audience and narrative.