Online subscription services are rapidly outpacing pay TV in Australia. Among Internet users, more people have at least one subscription OTT service than have pay TV.
Nearly 3 out of 10 internet users now rely on streaming box/sticks to watch content. In markets like the US and UK, that figure is over 4 out of 10 internet users. Amazon’s Fire Stick is one of the most popular OTT streaming devices and part of expanding Amazon ecosystem.
Assessment of title availability on UK subscription OTT services illustrates movie windows and hints that competition and on-demand access may be causing pay window lengths to condense.