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HBO Max bets on premium and popular content to expand its base

Upon launch, HBO Max has over 600 unique titles that are either popular or premium – placing it above the likes of most premium platforms in the US.

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Games research coming soon_

Preview some of our games insights here.

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We deliver a series of online services, underpinned by our three core methodologies, which integrate together to provide a rich and deep dataset covering:

Markets - company-level coverage of more than 1,000 pay TV, SVoD and telecoms operators globally

Consumer - regular, panel-based profiling of 90,000 households in 22 countries

Analytics - title-level tracking of TV shows and movies across hundreds of distribution platforms globally

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Ampere is a market-leading data, research and analytics firm, specialising in media, content and communications. Our clients include the leading Hollywood Studios, broadcasters, pay TV operators, investment banks and consulting firms.

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Next-generation games consoles

This report explores the evolution of console gaming, examining competitive positioning and sales forecast of next-gen consoles.

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Profile: US Content Stacking Q1 2020

This report reveals the changing habits of SVoD households in the US and how much content they have access to.

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Ampere Reports_

06/08/2020 Rahul Patel

Amazon vs Netflix: The disparate strategies of SVoD's global giants

As the world's global SVoD leaders, Amazon Prime Video and Netflix are often grouped together. But the two services follow very different strategies. This report analyses how Amazon Prime Video and Netflix differ by their in-market strategies, consumer bases, and approaches to their SVoD catalogues, as well as Amazon's wider video streaming operations.

05/08/2020 Ben McMurray

South Africa's OTT Market

Driven by the transition from DSL to faster fibre broadband, the OTT market in South Africa is growing quickly. This report looks at how SVoD services like Netflix and Showmax have succeeded in a market dominated by pay TV.

04/08/2020 Daniel Harraghy

Profile: Telco deals drive MENA SVoD growth

Partnership deals with leading telcos are helping SVoD services grow their customer bases in the MENA region.

04/08/2020 Guy Bisson, Alexios Dimitropoulos

Webinar: Australia TV 2.0: Strategies for entertainment & sport

This webinar was delivered in August 2020 and looks at the Australian streaming market and content strategies of linear and SVoD players, as well as the sports market in Australia, presenting our latest analysis on the value of rights and the potential for direct-to-consumer.