Understanding the future of entertainment
Daniel Harraghy - 12/02/19
New content battle raging in iflix markets

Regional SVoD service iflix, which operates in the Middle East and Asia, is flooding its catalogue with new content in its battle to maintain a lead over Netflix. Following an initial boost to subscribers from the rights to Malaysian and UK Premier League soccer, which iflix acquired in Q1 2018, the Malaysian-based SVoD service has acquired a raft of new content. Since August 2018, the volume of content less than one year old in the iflix catalogue has increased substantially, from 1,400 titles in August 2018 to 7,437 titles at the end of December 2018, with a particular focus on feature-length content. As a proportion of the company's total offer, new content now makes up 56% of iflix's catalogue compared to just 11% for Netflix. With its recently opened regional headquarters in Cairo, the Middle East is likely to be a strong area of focus for iflix's content strategy in the coming year.



Lottie Towler - 5/02/19
Amazon channel partners have yet to leverage international potential

Of the 153 channels on Amazon's US platform, 118 have yet to expand across the service internationally. The Amazon Channels platform is currently active in four markets. Only six channels are in Amazon's three main markets of US, UK and Germany: Motorvision, MUBI, Stingray Classica, Stingray Djazz, STARZPLAY and Sundance Now. Amazon recently said it would be more selective in the channels it adds to its service, as competition from its peers hots up. Most of the channels to have expanded outside the US are smaller niche services with control of their own content. Among larger channel brands, Discovery Channel, Eurosport and MGM are in both the Germany and UK (but not in the US); STARZPLAY and AMC's Sundance are the only major brands to be in the USA as well as UK and Germany.

A handful of channels are larger brands taking advantage of out of territory access like TV 1000 Russia Kino and Pinoy Box Office. Overall, the international offers are far smaller than the US range of 153 channels. The UK, Germany and Japan have between 40-70 channels each, with most overlap being between the UK and US (34 channels) and Germany and the UK (16 channels). Only seven channels are in both Germany and the US. Japan has the most distinct offer, with none of the 40 channels offered in any of the other three markets. The Japanese services have a heavy focus on anime: half of the titles available in Japan are of this genre.


Alexios Dimitropoulos - 29/01/19
DAZN's Spanish rights could play well in Spanish market

DAZN could make up to €80m a year in Spain with its current package of rights. The streaming sports service is due to launch in the country next month with Ampere Consumer data suggesting it has a potential market of 800,000 homes.

Toby Holleran - 24/01/19
Hulu’s price drop is a wise money move

Hulu's price drop for its ad-funded SVoD tier is not just a well-timed dig at Netflix, but a clever strategy to add more of its most valuable customers.

Andriy Stolyar - 22/01/19
Bandersnatch: Netflix interactive movie's strength is in PR buzz

Ampere follows the release of the latest installment of Black Mirror franchise, Netflix's attempt to revive the interactive movie genre.

Toby Holleran - 16/01/19
Is Netflix on track for strong international but weak domestic Q4 performance?

Internet trend data suggests Netflix could be heading for a disappointing domestic performance in its Q4 2018 results, due tomorrow.

Tony Maroulis - 15/01/19
Summer sun and mobile data usage peak in holiday season hot spots

EU mobile roaming regulation seems to have led to a summer holiday boom for data usage in Europe's tourist hotspots.

Fred Black - 7/01/19
YouTube's commissioning strategy increasingly shifts to unscripted

YouTube is increasingly focused on unscripted content as it prepares to make all of its original content available for free in a strategic shift that will bring it increasingly into competition with Facebook Watch.

Olivia Deane - 21/12/18
Amazon stocking up on Prime festive treats

An overview of Christmas movie content available to stream.

More