Understanding the future of entertainment
Lottie Towler - 18/06/19
Studio golden oldies make Netflix catalogue shine

Netflix's older acquired library content is rated more highly by users than its own originals, suggesting on-going access to studio archive could be key for the streamer's long term content strategy. An analysis of Ampere's proprietary Critical Rating score shows that titles released ten years or more ago (all of which are acquired titles) have the highest average Critical Rating at 67.1. This compares to 63.9 for titles one to two years old (of which nearly 30% are Netflix originals or exclusive acquisitions). In general, average Critical Rating decreases for more recently released titles; titles released between two and three years ago having the lowest average rating of 63.3. The most recent titles, released within the past year rate 65.23 (although this sample contains a smaller number of titles).The trend of higher ratings for older content is in direct contrast to the proportion of original content that makes up each content age group. 

Further evidence of the importance of acquired content comes from an examination of the top 250 rated Netflix Originals compared to the top 250 acquired titles on the platform—acquired titles have a higher average rating of 82, compared to 77 for Netflix Originals. Breaking Bad, Friends, Pulp Fiction and Schindler’s List are among the highest rated titles on the platform, all of which were released over 10 years ago. As Netflix has refined its catalogue over time (reducing overall volume of older content in particular), it's likely to have focused on keeping only the highest quality older titles. The implications are clear: any loss of studio archive in the wake of new direct-to-consumer launches will have an immediate impact on consumer's perception of the content offer.



Guy Bisson - 20/06/19
Originals are lacking originality

Olivia Deane - 11/06/19
A varied future for kids’ content

Overview of kids' TV SVoD presence.

Alexios Dimitropoulos - 11/06/19
US Huawei ban will have a big impact in Europe

Huawei's Ban by the US will have an impact on the 27% of European households that have a Huawei smartphone.

Minal Modha - 7/06/19
FIFA Women's World Cup 2019 Following

Women's football in the UK has a broader appeal than men's football, shown in the likelihood to follow the FIFA Women's World Cup 2019

Andriy Stolyar - 5/06/19
Game of Tones: Did the show's final season spark joy for reviewers?

Ampere investigates the sentiments of IMDb reviews and their ratings for Game of Thrones' final season.

Minal Modha - 24/05/19
Is streaming accessibility the key to maintaining Gen Z's interest in soccer?

With younger demographics under-indexing in their interest for soccer, the English Premier League and La Liga's strategy to embrace new types of distribution look to be winning back viewers.

Fred Black - 17/05/19
Rise in spin-offs and reboots - is America running out of ideas?

An increase in the number of reboots and spin-offs commissioned in the USA over the past 6 months shows that the industry is struggling to break new ground.

Hazel Ford - 13/05/19
Mediaset leaves open goal for Sky in Italian pay TV market

Mediaset's loss of premium soccer rights has contributed to its decision to leave the Italian pay terrestrial TV market, boosting opportunity for Sky.

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