Understanding the future of entertainment
Alex Varatharajah - 19/09/18
Euro content bonanza: SVoD giants face adding hundreds of titles to meet EU quotas


Alexios Dimitropoulos - 19/09/18
Fickle Fans: The World Cup effect

The success of France in the 2018 World Cup propelled the flagship FIFA event to the number one competition among French citizens, surpassing even the domestic football league, Ligue 1, in terms of its popularity.

In a World Cup year, one might expect that all countries (particularly those participating) would witness a boost in interest in the event, at a minimum due to enhanced brand exposure. But this is not necessarily the case. By comparing the interest expressed in the World Cup by consumers across a selection of markets which Ampere polls, between Q3 2017 and Q3 2018 - a year prior to the FIFA World Cup and immediately after the competition, Ampere Analysis’s data suggests that while the strong performance of a national team (as in France) boosts the fan base of the World Cup, a weak performance actually negatively affects the size of the competition's fanbase in that market.

Amongst the countries that performed ‘well’, or at least beyond the nations’ expectation, interest in the World Cup among sports fans grew. Sweden, one of the underdogs of the tournament made it to the quarter finals, resulting in an increase of interest of nearly 9% year-on-year, making FIFA’s competition the number one sports event in the country, overtaking the Summer and Winter Olympics. At the other end of the spectrum, in countries where the national team underwhelmed its fans, the competition’s fan base decreased. Germany (early exit) and Italy (failed to qualify) were the worst affected, with FIFA shedding over 10% of its World Cup fans across the two markets.

Many football fans, it seems, are happy to support the competition when the national team is performing well, but abandon it when the going gets tough.

Fred Black - 7/09/18
Netflix and Amazon's original drama strategy evolves

Amazon's and Netflix's announced upcoming original titles show a clear focus on big budget genres sci-fi & fantasy and drama.

Henry Beckwith - 5/09/18
Older Americans and younger Brits struggle to find TV to watch

TV is serving the young better in the US than in the UK, but for older viewers the situation is reversed.

Sarah Fisher - 29/08/18
eSports gain in popularity as German broadcasters ramp up coverage

eSports continue to grow in the US and interest by German broadcasters suggests a burgeoning market there too.

Daniel Gadher - 22/08/18
Netflix and Amazon close content spending gap with top US broadcasters

Netflix and Amazon close the content spending gap with top US channel groups.

Ed Border - 15/08/18
Flow of content on UK SVoD shows evolving deal structure

In the three years spanning June 2015 to June 2018, over 700 Movies and TV Seasons available on SVOD in the UK switched between the two largest services in the market, Amazon Prime Video and Netflix. The flow of content shows the changing priorities and content strategies of the two platforms.

Toby Holleran - 14/08/18
Comcast and Amazon: reducing churn with an SVoD stack?

Comcast's addition of Amazon Prime Video into its set top boxes could help to reduce churn among its SVoD-stacking subscriber base.

Guy Bisson - 9/08/18
Netflix's own Free Cash Flow drama has a $2 solution

Netflix's Free Cash Flow stood at negative $2bn last year, but what seems like a mountainous challenge could actually turn out to be more of a mole hill.