5 / 12 / 16

  Sports Rights

  English Premier League

Premier League international rights: have we peaked yet?

The latest international TV rights deal for the Premier League let many commenters wonder if some people had lost their minds. Indeed, at $230m per season, the Chinese PPTV’s 2019-2022 deal is worth more than ten times its predecessor.

In absolute terms, even though this latest deal represents a significant amount of cash, it still values the rights at a “mere” 10% of the domestic rights paid out by Sky and BT, for a population that is 20 times larger.

When comparing these recent deals per capita, however, we see that Hong Kong, Singapore and Norway are getting much closer to UK levels than bigger countries such as China, the US and Brazil.

Of course, not all economies enjoy the same individual purchasing power. Using GDP as a proxy and comparing the yearly deals to the 2016 GDP, we see that Hong Kong, Singapore and Norway are still the territories most likely to plateau in their spending, while there is still room to grow in larger countries.

Through the GDP prism, USA falls to the last place of our sample, hinting that “soccer” is nowhere near displacing the NFL and its multi-billion annual rights as the one true football in the hearts of the American public.

Ultimately, the challenge for the Premier League remains to cement its place as the leading football league and increase its international reach. As more viewers around the world begin to follow Premier League clubs, international fan bases are still far from saturation and as such, the international rights deals are likely to continue to increase. 


28 / 11 / 16

  Broadband access, Mobile Telephony , SVoD, Pay TV, Fixed Line Telephony

  Spain, USA

  DirecTV, AT&T, HBO, Time Warner

Time Warner acquisition to drive domestic AT&T subscriptions to more than 200m by end 2017

Today, HBO launched subscription video-on-demand (SVoD) service, HBO Espana, in Spain, giving it an SVoD presence in more than 10 markets across the US, Latin America and Europe. If AT&T’s acquisition of HBO’s parent, Time Warner, closes, not only will it complement DirecTV’s Latin American offering, it will also give AT&T its first European foothold. Unlike the Nordic HBO Now, HBO Espana, which costs €7.99 per month, will also include a selection of TV Shows and movies from other studios including Disney and Nickelodeon on top of HBO content.

AT&T is also unveiling its linear TV streaming service, DirecTV Now, which, along with the acquisition of Time Warner - also a 10% stakeholder in US streaming service Hulu -  will give AT&T an extensive portfolio of subscription over-the-top (OTT) services. It will also help AT&T to surpass 200m subscriptions across its domestic subscription services by the end of 2017, making it the first US telecoms company to do so. Had Time Warner maintained ownership of TWC, which had around 30m subscribers when it was sold to Charter Communications in the first half of 2016, this milestone would be reached upon the closing of the deal. The extra assets, however, would make the deal subject to more regulatory scrutiny.

AT&T has 13% of its subscribers on triple or quadruple-play packages, so the new subscription OTT services could drive multi-play customers for AT&T even higher. According to our latest consumer data, 47% of AT&T customers have access to HBO services, which could lead to as much as 6% of AT&T subscribers becoming quadruple or quintuple-play subscribers.


25 / 11 / 16

  Pay TV, OTT

  Middle East, USA, UK, Sweden, Denmark, France, Germany, Italy, Spain

  Netflix

How much is an hour of TV viewing worth?

TV viewing in the Western world is worth an average of 23 cents per hour watched, but this has been climbing in some markets as viewing figures begin to slide.

22 / 11 / 16

  OTT

  Facebook, Snapchat, Instagram, YouTube

Snapchat and Instagram lead change in content preference

Targeting social media video viewers is not just about considering the device environment as there are dramatic differences in the content preferences of video viewers on different social media platforms.

11 / 11 / 16

  Mobile Telephony

  France, Italy

  Free

Iliad's Italian odyssey

As Three Italia's and Wind Italy's merger is finalized, Iliad will enter the Italian mobile market as the fourth operator.

11 / 11 / 16
Are millennials moving the goalposts for premium sports?

Sport on TV is facing a demographic challenge, Ampere's analysis of data on over 30,000 consumers in Europe and the USA indicates. Young millennials are being lured away from watching sport by the plethora of other content on offer in the TV and online video market.

4 / 11 / 16

  VoD, SVoD

  North America

Vudu launches free movie streaming service

Vudu recently announced a free streaming service, 'Movies on Us' - Ampere data highlights trends in the titles available.

2 / 11 / 16

  Broadband access, Pay TV, SVoD

  Western Europe

Is the biggest threat to US media group growth the dollar?

Exchange rate effects – and specifically the strength of the dollar relative to European currencies – have been some of the key issues impacting addressable market value for the international branches of US film and TV groups.

28 / 10 / 16

  Pay TV, SVoD

  Western Europe

  Mediaset

Two months on - what Mediaset can do to turn the tables

Two months on from the aborted Vivendi-Mediaset deal, conditions remain challenging for domestic pay TV services in Europe.

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