Understanding the future of entertainment
Olivia Deane - 18/06/18
Netflix Latin Anime move driven by local demand

Interest in Anime in Latin America among broadband users is higher than in Japan, providing rationale for Netflix's recent move into Anime production in the region (with Spanish-language Seis Manos). Data from Ampere Consumer shows that more than 40% of Internet users in both Brazil and Mexico enjoy Anime, putting interest levels in the countries easily on a par with Japan. By contrast, only between 15% and 21% of consumers in the UK and US say they enjoy Anime. Latin America has a long history of programming Anime content on TV. The format was widely used from the 1960s onward as acquired Japanese Anime was dubbed into local language. Netflix has made clear that niche local content is now central to its growth strategy. The platform's early drama localisation was heavily focused on Latin America, with productions such as El Chapo and 3%. The move into local Anime suggests the streamer is also seeing high demand among its local customers for the format.

Alexios Dimitropoulos - 13/06/18
EU big five football league values now closely aligned

The value of Europe's key soccer tournaments is now closely aligned relative to local market value following the spate of recent soccer auctions. Recent deals for the English Premier League (EPL), Italy's Serie A and France's Ligue 1 mean four of the top five European soccer leagues now fall within a narrow range of value ratios compared to the value of commercial TV (subscription and advertising) in each market. The recent drop in the EPL domestic rights value led to speculation that the days of hyper-inflation for soccer rights were over. Then, the (disputed) February auction for Serie A rights saw a bid from Mediapro at an 11% inflation rate, and later in May, France's Ligue 1 sold 60% higher in a €1.15bn annual deal. With Sky and BT's pull back in the UK leading to a drop in value of the EPL, the value of top soccer in France, Italy and the UK now falls between 15% and 17% of the value of the commercial TV market in each. Germany's Bundesliga (which agreed a deal back in 2016) still has some catching up to do. By contrast, prior to the round of recent auctions, Ligue 1 value represented only 10% of market value while the EPL and Serie A were aligned at 15%-16%. Historically, Spain's La Liga has been highly effective in monetising its rights with its ratio significantly outperforming the other markets, although that is in part driven by the the rapid decline of the Spanish market after 2007. La Liga rights are currently in auction. 

Isaq Chowdhury - 1/06/18
A quarter of digital retail titles discounted a year after release

Ampere data shows a clear 'super-promotion' window for digital retail of TV and movie titles.

Alex Varatharajah - 30/05/18
More content families, with the family content on Disney Life

Consumer demographics for SVoD subcribers show a large proportion of Families, Ampere investigates how major UK SVoD platforms are addressing this.

Bilal Hussain - 25/05/18
Triple-play begins to take off in Turkey

With operators increasingly pushing triple-play , Turkey has seen recent increases in multi-service uptake, but there remains significant room for growth.

Sarah Fisher - 22/05/18
Smart TV overtakes mobile for weekly viewing among Millennials

The growing importance of Smart TVs and streaming devices connected to the TV set means, beyond the 35% of 18-34 year olds who watch daily on a mobile, Millennials are now more likely to watch content on a big screen than on a mobile device. Smart TVs overtook smartphones in Q1 2018 among this age group for at least weekly viewing. The mobile is still far more popular for daily video viewing among Millennials. For older consumers, the role of the Smart TV is even clearer, with viewing on all other devices in decline as the Smart TV ascends.

Daniel Gadher - 17/05/18
SVoD is disrupting the film industry but not necessarily cinema

Regular cinema goers are more likely to take SVoD, pay TV and premium channel services that the average consumer in the UK, according to Ampere's Q1 2018 consumer survey.

Hamish McGregor - 9/05/18
Public TV broadcasters holding strong in Western Europe

Worldwide, SVoD revenues are overtaking public TV revenues, however Western Europe's public TV sector is still holding strong.

Guy Bisson - 1/05/18
Kids' TV increasingly gender-neutral as commissioning reflects social zeitgeist

Kids' TV is increasingly gender neutral across all age groups as new programming for children reflects social and political focus, but ample opportunity exists to target under-served areas in target audience and narrative.