27/06/2025 - ANNABEL YEOMANS
How Is Ad-Supported Streaming Affecting TV

Ampere has produced this report to explore consumer viewing habits across various video services and examine the impact of ad-supported platforms on the wider video landscape. The report also highlights the opportunities these ad-supported services present for advertisers and the broader implications of advertising for video platforms.

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24.06.2025  Annabel Yeomans

Media consumption trends in UK, Q1 2025

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This UK report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q1 …

Media - Consumer

19.06.2025  Richard Broughton

Winners take all? Bigger streamers secure scale-based advantages

Analysis of the user activity of streaming services across 30 markets reveals that the largest providers benefit from scale-based advantages, securing disproportionate number of daily active users. This report assesses the significance …

Media - Consumer

17.06.2025  Sam Nursall

TikTok, YouTube, and algorithms: How to reach Gen Z

Social media, streaming, and short-form swiping define the media habits of younger generations worldwide. This report breaks down the opportunity for legacy media players, like broadcasters and studios, to employ the algorithms of social …

Media - Consumer

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