Sports - Consumer

Ampere Sports - Consumer comprises of an annual wave of consumer surveys across 14 markets interviewing 22,000 sports fans a year. The data allows research buyers to conduct detailed analysis and segmentation of sport fans’ attitudes and behaviours across key topic areas such as sport and competition fandom, willingness to pay, importance of a competition within a bundle, engagement with linear and OTT platforms for sport and wider activities like sports betting, participation and content viewing.

The survey covers the following markets:

  • Australia
  • Brazil
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Italy
  • South Africa
  • Spain
  • UK
  • USA
  • Canada 
  • Mexico 


Data in the service is updated annually
Covers 14 markets

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