19/06/2025 - RICHARD BROUGHTON
Winners take all? Bigger streamers secure scale-based advantages

Analysis of the user activity of streaming services across 30 markets reveals that the largest providers benefit from scale-based advantages, securing disproportionate number of daily active users. This report assesses the significance of this pattern to the market, and highlights how smaller players can break out of their bracket.

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17.06.2025  Sam Nursall

TikTok, YouTube, and algorithms: How to reach Gen Z

Social media, streaming, and short-form swiping define the media habits of younger generations worldwide. This report breaks down the opportunity for legacy media players, like broadcasters and studios, to employ the algorithms of social …

Media - Consumer

08.04.2025  Minal Modha

How social is changing UK broadcaster strategies

This presentation, given at Ampere's invitation-only event in London in April 2025, looks at how UK consumers are now engaging with social video, and how local broadcasters are adapting their strategies accordingly.

Media - Consumer

20.02.2025  Isabelle Charnley

Smart TV: Why older viewers are a growth opportunity

Smart TV adoption has surged globally but has recently slowed. It remains older consumers, particularly those aged 55 and over, who are resistant to the newer connected technology. In this regard, they represent a …

Media - Consumer

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