23/02/2018 - RICHARD BROUGHTON
Profile: Broadband speeds key - until they're not

As broadband speeds grow, consumer demand for speed appears to drop. Ampere research indicates that consumers in some of the most developed online content markets are amongst some of the least likely to choose their ISP on the basis of the broadband speeds on offer - instead choosing based on other factors. Ampere explores this apparent paradox.

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