Interesting read?
See our services

  VoD, Mobile Telephony

Profile: Mobile content

Smartphones are now near-ubiquitous in many markets, and widely used for consuming video. However, in developed markets, consumers are less likely to be influenced by the content services their mobile provider offers. But in certain developing markets, between 30%-40% of mobile customers make a decision as to which service provider to take based heavily on the content offer or features it provides.