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  OTT, Free-to-air TV , Pay TV

  Time Warner, Disney, Netflix, Hulu, Amazon, 20th Century Fox, NBC Universal

Script Savvy: How social media data highlights SVoD’s advantages in scripted TV

Scripted TV is big business for US and international producers. Heavy competition for viewing, consumer demand for high production values, and the promise of global audiences (and the revenues to match) have translated to multi-million per-episode budgets – and season costs of 8-9 digits.

In this report, Ampere explores whether incentives stemming from the potential impacts of taking scheduling risks place broadcast networks at a disadvantage to their OTT counterparts - and analyses social media data on scripted TV fanbases to reveal the demographic imbalances that may have resulted.