20/01/2020   Toby Holleran
SVoD subscriptions to overtake pay TV in more than 30 countries by end of 2020

SVoD subscriptions will have overtaken pay TV subscriptions in more than 30 countries by the end of this year, mostly thanks to the launch of Apple TV+, which saw lots of recent Apple device owners receive a 12 month subscription to the nascent streamer. Twelve new countries saw SVoD subscriptions overtake pay TV in 2019, bringing the year-end total to 29, of which five out of the 12 countries would still have hit the milestone without the launch of Apple TV+; Italy, Thailand, Taiwan, Spain and Denmark. 

The US was one of the first markets in which SVoD overtook pay TV back in 2016. The UK followed suit in 2018.

More Insights

27/03/2020  Rahul Patel
Disney+ in Europe: How does it stack up?

25/03/2020  Richard Cooper
How COVID-19 is impacting theatrical box office

18/03/2020  Richard Broughton
Tubi or not Tubi? Fox’s AVoD bet

12/03/2020  Richard Broughton, Callum Sillars
Economic impact of COVID-19

06/03/2020  Minal Modha
Will Sky become the new home of international Rugby Union?

03/03/2020  Fred Black
Disney shifts former Fox Studios to focus on Hulu.

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.