20/01/2020   Toby Holleran
SVoD subscriptions to overtake pay TV in more than 30 countries by end of 2020

SVoD subscriptions will have overtaken pay TV subscriptions in more than 30 countries by the end of this year, mostly thanks to the launch of Apple TV+, which saw lots of recent Apple device owners receive a 12 month subscription to the nascent streamer. Twelve new countries saw SVoD subscriptions overtake pay TV in 2019, bringing the year-end total to 29, of which five out of the 12 countries would still have hit the milestone without the launch of Apple TV+; Italy, Thailand, Taiwan, Spain and Denmark. 

The US was one of the first markets in which SVoD overtook pay TV back in 2016. The UK followed suit in 2018.

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