07/08/2025 - BEN FRENCH
What drives ad volumes on streaming?

Ampere's new Advertising Analytics dataset indicates that, unlike linear TV, the volume of ads per hour on US streaming services varies less than 5% throughout the day. This report examines the strategies underlying ad volumes across 10 US streaming services and the primary drivers of ad volumes on Unscripted and Scripted content.

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26.08.2025  Andrew Dougert

Analysing cross-streamer promotion

As the share of ad-tier subscribers continues to grow in the US, only a handful of streamers are promoting themselves on other platforms, while most opt for heavy internal promotion. This report examines the …

Markets - Operators

14.08.2025  Sam Khoury

Making sense of Disney and ITV’s content trade: A win-win?

This short report explores the dynamics and potential consequences of the content sharing partnership between Disney and ITV in the UK announced in July 2025.

Markets - Operators

22.07.2025  Rory Gooderick, Olivia Deane, …

Unpacking Amazon's video strategy

With Amazon Prime Video now the second largest subscription OTT service globally, this report looks at the role of video services within the wider Amazon ecosystem; its evolving content strategy; how it generates revenue …

Markets - Operators

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