07/08/2025 - BEN FRENCH
What drives ad volumes on streaming?

Ampere's new Advertising Analytics dataset indicates that, unlike linear TV, the volume of ads per hour on US streaming services varies less than 5% throughout the day. This report examines the strategies underlying ad volumes across 10 US streaming services and the primary drivers of ad volumes on Unscripted and Scripted content.

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22.07.2025  Rory Gooderick, Olivia Deane, …

Unpacking Amazon's video strategy

With Amazon Prime Video now the second largest subscription OTT service globally, this report looks at the role of video services within the wider Amazon ecosystem; its evolving content strategy; how it generates revenue …

Markets - Operators

09.06.2025  Andrew Dougert

Comparing streamers' ad loads and ad positioning strategies

As streaming services in the US entice more subscribers to ad tiers with discounts and bundles, the way those streamers incorporate ads into the viewer experience is important to consider. This report examines ad …

Markets - Operators

24.04.2025  

The Korean content market: M&A, Hallyu, & partnership

South Korea has one of the most competitive SVoD markets in the world. While the domestic market is facing another round of consolidation, Korean content continues to see a strong global demand - ranking …

Markets - Operators

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