14/08/2025 - SAM KHOURY
Making sense of Disney and ITV’s content trade: A win-win?

This short report explores the dynamics and potential consequences of the content sharing partnership between Disney and ITV in the UK announced in July 2025.

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07.08.2025  Ben French

What drives ad volumes on streaming?

Ampere's new Advertising Analytics dataset indicates that, unlike linear TV, the volume of ads per hour on US streaming services varies less than 5% throughout the day. This report examines the strategies underlying ad …

Markets - Operators

22.07.2025  Rory Gooderick, Olivia Deane, …

Unpacking Amazon's video strategy

With Amazon Prime Video now the second largest subscription OTT service globally, this report looks at the role of video services within the wider Amazon ecosystem; its evolving content strategy; how it generates revenue …

Markets - Operators

09.06.2025  Andrew Dougert

Comparing streamers' ad loads and ad positioning strategies

As streaming services in the US entice more subscribers to ad tiers with discounts and bundles, the way those streamers incorporate ads into the viewer experience is important to consider. This report examines ad …

Markets - Operators

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