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Older Americans and younger Brits struggle to find TV to watch

Older TV viewers in the USA are struggling to find content they want to watch while their younger peers are generally able to find TV of interest. By contrast, UK viewers in the younger age group say they can't find TV they want to watch, yet the older 45-54 year olds are generally satisfied with their choice and discovery. In the USA, 79% of 25-34 year-olds say they can generally find things they want to watch, but this drops to 74% for 45-54 year-olds. The trend in the UK is almost an exact mirror image of this: 73% of 25-34 year-olds can find things they want to watch, but this jumps to 78% for the older 45-54 age group. The findings suggest younger viewers are less well served in the UK, presenting opportunity for broadcasters, channels and SVoD services to better serve this demographic with content and discovery. Younger UK viewers' favourite genres for TV programming are comedy, sport and crime. US broadcasters and platforms, it seems, could do a better job of serving the older demographic with programming and by helping them discover content of interest. US viewers in the 45-54 age group are particularly keen on comedy, crime and sci-fi.