21/04/2023 -
IPL a game-changer for India’s streaming market

The Indian Premier League (IPL)has kicked off. However, the new season is streamed on Jio Cinema, rather than Voot, the rights holder Viacom18’s direct-to-consumer service. This report analyses the impact of the platform change and Jio Cinema's strategy in streaming IPL in 2023 for free. 

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07.08.2025  Ben French

What drives ad volumes on streaming?

Ampere's new Advertising Analytics dataset indicates that, unlike linear TV, the volume of ads per hour on US streaming services varies less than 5% throughout the day. This report examines the strategies underlying ad …

Markets - Operators

22.07.2025  Rory Gooderick, Olivia Deane, …

Unpacking Amazon's video strategy

With Amazon Prime Video now the second largest subscription OTT service globally, this report looks at the role of video services within the wider Amazon ecosystem; its evolving content strategy; how it generates revenue …

Markets - Operators

09.06.2025  Andrew Dougert

Comparing streamers' ad loads and ad positioning strategies

As streaming services in the US entice more subscribers to ad tiers with discounts and bundles, the way those streamers incorporate ads into the viewer experience is important to consider. This report examines ad …

Markets - Operators

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