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Presentation: Delivering next-generation content to the consumer

Some of the key findings from the presentation include: 

  • 4K is maturing, but will be a premium tier
  • VoD is attractive for nascent 4K, but will struggle with scale
  • In the broadcast space, 4k is a premium subset of HD
  • 8K is not a mass-market option in the short or mid-term
  • And...we are rapidly reaching resolution saturation
  • Higher resolution will polarise content offers
  • Virtual Reality will require a content rethink
  • Early limitations make VR services roughly 5-10 years from maturity