Presentation: Delivering next-generation content to the consumer
Some of the key findings from the presentation include:
- 4K is maturing, but will be a premium tier
- VoD is attractive for nascent 4K, but will struggle with scale
- In the broadcast space, 4k is a premium subset of HD
- 8K is not a mass-market option in the short or mid-term
- And...we are rapidly reaching resolution saturation
- Higher resolution will polarise content offers
- Virtual Reality will require a content rethink
- Early limitations make VR services roughly 5-10 years from maturity
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