11/12/2019   Daniel Harraghy
Prime time viewing: Amazon's Champions League deal will almost double German fan reach

Amazon's UEFA Champions League rights deal in Germany will nearly double the fan reach of the competition to over half of those who say they enjoy watching the matches. Amazon has secured a three-year deal starting with the 2020/2021 season to show Tuesday night games. Sky Deutschland currently shows the majority of fixtures and sub-licenses select games to sports OTT platform DAZN. Only 30% of Champions League fans in Germany have access to the competition under the present deal, which will be boosted significantly to 56% by Amazon taking the Tuesday match package—assuming Sky Deutschland and DAZN continue to also broadcast fixtures in the next cycle. Of the remaining 46% who would not have access to any games, only 4% frequently visit public places to watch live sports fixtures, leaving 40% to follow the competition through highlights. Amazon Prime Video has always outperformed Netflix in Germany, driven in part by the attraction of its Amazon Prime retail offer. With Amazon so widespread, and only 12% of German Champions League fans currently having access to Sky and DAZN without an Amazon Prime account, this is a clear example of rights sharing creating a significant boost to reach.

More Insights


02/12/2021  Rahul Patel
How SVoD platforms lead the internationalisation of popular content

29/11/2021  Ben McMurray
UEFA Europa Conference League: Is the new third tier of European football reaching a new audience?

24/11/2021  Annabel Yeomans
Amazon Prime Video continues to boost the English Premier League’s reach

22/11/2021  Henry Beckwith
Video Insight: SVoD original productions (2015-2021)

17/11/2021  Piers Harding-Rolls
Console sales Q3 2021: PS5 supply improves bringing it closer to Switch

15/11/2021  Henry Beckwith, Minal Modha
Video insight: Q3 2021 Consumer Trends

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.