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Epic versus Apple: Epic’s strategic ambitions collide with Apple

This report examines the strategic ambition of Epic and answers why it has come into conflict with Apple over App Store policies. It examines:

  • Why Epic wants to dismantle Apple’s App Store policies
  • How Epic’s competitive principles have been honed on PC
  • Why Epic’s App Store complaints go hand in hand 
  • How Epic Games Store and Fortnite’s role as a platform is evolving
  • How Epic aims to prove consumer harm, but may struggle
  • Why games content subscription services are not like Netflix
  • How cloud gaming undermines Apple’s revenue streams
  • Apple has already shown some appetite for compromise, but will it again?

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