Back
Interesting read?
See our services
Markets
Consumer
Analytics

The Amp MIPCOM 2018 Special Issue

This year’s MIPCOM was one of the most vibrant markets in recent years, where the rainy main market days were top and tailed by sunshine and the market offered a reflection of the broader global trends in the industry. Key themes during the Cannes-based event were the race to scale; direct-to-consumer positioning; the challenge of attracting talent in the increasingly crowded content market and the on-going push to encourage diversity in our industry. International production and the apparently-endless drama boom are, of course, now given topics at the market.