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  ITV, BBC

Profile: BritBox to launch in UK

British public broadcaster BBC and commercial TV group ITV are to partner in bringing their joint SVoD service, BritBox, to the UK. However, the new service is not intended as a replacement for the BBC’s and ITV’s existing on-demand catch-up services. Instead, the platform will contain older content which has first appeared on the relevant channels and catch-up services. The draw of local content on BritBox could generate solid interest from UK consumers, especially from viewers that are already interested in classic BBC and ITV content.