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  Free-to-air TV , Online Video Advertising , Online Advertising

  Google, Facebook

How Online is Closing the Gap

Ampere's Richard Broughton explored the size and shape of the online and TV advertising markets at 2017's Future TV Advertising Forum in London. Richard looks at how quickly the online advertising market has grown, how much of the sector Facebook and Google now control, and explores some of the underlying monetisation metrics that underpin their success - placing these in context against broadcast TV players.