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  OTT, Pay TV


Profile: Netflix & cord-cutting

Ampere analysis of Netflix uptake across different pay TV markets worldwide indicates that use of the service is correlated with a downturn in pay TV sector performance. As Netflix uptake increases, pay TV growth first slows, then reverses into decline. This report examines the correlations between factors across markets and some of the drivers that would lead pay TV to be impacted more than other sectors.