15/12/2020   Lottie Towler
Netflix during COVID: More reliant on older, acquired content

Netflix’s programming strategy in recent years has been clear. The streamer has been moving towards self-sufficiency by increasingly filling its catalogue with newly released and original content, while removing many older titles. This is set to continue as the newly-launched studio-led services—Disney+, HBO Max and Peacock—reclaim popular library titles such as Friends and The Office. However, COVID-19’s impact on the production industry has caused Netflix to deviate slightly from its strategy in 2020.

Total catalogue size has continued to grow in 2020, and the volume of titles premiering on the service’s UK catalogue from April to October 2020 was larger than the same period the previous year. However, as Netflix licenced older content to make up for gaps in its slate due to production delays, the average first release year of these titles went down to 2014.6 compared to 2019’s figure of 2015.4, This was mainly driven by an increase in content released more than a decade ago. Indeed, in June 2020 Netflix had its highest proportion of premiered titles that were over 10 years old (30%), among all months analysed in a five-year period.

In addition, while the proportion of premiered titles made up of Netflix Originals and Exclusives has been growing rapidly over the past few years, 2020 levels remain the same as 2019, at a third of all premiered titles. With new productions delayed, Netflix instead added more acquired titles as it sought to retain subscriber interest during lockdown.

More Insights


16/09/2021  Piers Harding-Rolls, Louise Shorthouse
Epic Games vs. Apple: What the ruling means for developers and consumers

14/09/2021  Peter Ingram
SVoD services produced half of 2021’s Emmy nominated shows

07/09/2021  Will Massey
SkyShowtime banks on strong originals for European rollout

07/09/2021  Piers Harding-Rolls, Chundi Zhang
China’s new limit on gaming time for minors: Assessing the impact

05/09/2021  Katie Holt
Games—Subscription, August 2021: EA rolls out Codemasters' racing games

27/08/2021  Piers Harding-Rolls
Microsoft comes full circle and adds cloud gaming to Xbox consoles

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.