Netflix could hit 50% original content within five years
There are some different interpretations of this split:
1. Content spend.
2. Volume of newly acquired content.
In regards to the first and second points, this could be true. However, in terms of total volume, Netflix USA was less than ten per cent of the way there at the end of Q2 2016. Ampere estimates that originals constituted 4.6% of its title count and 4.2% of its available content hours. Nonetheless, this proportion was significantly greater than Amazon Prime Instant Video USA, whose originals represented just 0.4% of its catalogue at the same point in time.
How the major US SVoD platforms use new-to-platform content
The competitive US SVoD market has driven platforms to reprioritise their premiered content. This report examines the different strategies major SVoD platforms are using in order to capitalise on new-to-platform content and the trends that follow.
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