The devices a gamer uses to play can provide an indication of their engagement with games-related or influencer video content. Games-related video content describes anything from game reviews and playthroughs to news and advice. For this type of content, the average gamer is watching for 3.3 hours per week, and this varies considerably depending on the devices used for play. The all-device gamers, who play across PC, console and mobile, are the most engaged with games-related video, whilst console-mobile gamers are the least active on video platforms, spending a third less time per week watching games-related video than those who also play on PC.

At the same time, most gamers are viewing video content created by influencers or personalities online at least once a week – but this is not necessarily for watching games-related content. Influencer video content retains broader appeal across device groups, given its non-specialist nature.

Influencer marketing, or simply the provision of video content – proprietary or user-created – around your game can support broader engagement when developing your multi-platform games strategy.