17/12/2019   Richard Cooper
Family factual push for Disney+

Nearly a third of originals commissioned for the new Disney+ streaming service are documentaries, as Disney pushes the genre to diversify its family-centric offer. Documentary titles account for 15 of the 54 new TV shows commissioned. Disney is focusing on Disney-centric ‘making-of’ and behind the scenes documentaries covering Disney movie titles and Disney attractions. Other titles cover inspirational Biographies and Nature & Animal features still very much in keeping with the Disney brand but broadening the genre mix and the services consumer appeal. The documentary push seems to be a new initiative, likely aimed at broadening the appeal of the new streaming service. Of the 295 Disney titles available via non-Disney SVoD services in the USA, only 13 (4% of catalogue) are documentaries while in the 653 title US Disney+ launch catalogue, documentaries accounted for 8% of the overall title mix.

More Insights

06/08/2020  Tingting Li
HBO Max bets on premium and popular content to expand its base

05/08/2020  Léa Cunat
Growing Hispanic digital audiences bring new revenue opportunities

04/08/2020  Piers Harding-Rolls
Why Microsoft Xbox and Samsung are partnering on cloud gaming

29/07/2020  Chundi Zhang, Katie Holt
Next-gen Xbox Games Showcase

21/07/2020  Richard Cooper
Lockdown wipes a further $16bn off global box office

17/07/2020  Ed Border, Rahul Patel
Peacock set to ruffle feathers with US launch

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.