19/05/2021   Piers Harding-Rolls
Console sales Q1 2021: Switch sell-through increases year-on-year, PS5 outsells Xbox Series X|S 2 to 1

Nintendo's Switch sell-through momentum continued in Q1 2021 with sales up 12% compared to Q1 2020 and reaching 5.86 million units. This year-on-year growth trend is likely to come under pressure in Q2 due to the tough comparison with the 2020 pandemic backdrop and the launch of Animal Crossing: New Horizons towards the end of March. The game was instrumental in driving very strong Switch sales through Q2 2020 and went on to sell over 30 million units during the year. Switch will keep outselling the new Sony and Microsoft consoles during 2021 - the platform is at the peak of its sales cycle and is performing very strongly. 

Both Sony and Microsoft's new consoles are suffering from supply constraints and unpredictable availability. These conditions are expected to continue for the rest of 2021 as competition for components remains high, making it challenging for many CE companies to increase production. Under these conditions, both versions of PlayStation 5 combined outsold both versions of Xbox Series consoles by more than 2 to 1. Sony will be pleased that its PS4 market share is continuing into the new generation but it is very hard to gauge real demand under the current market conditions. 

    

More Insights


10/06/2021  Piers Harding-Rolls
E3: Microsoft lays out next moves in its Xbox multi-screen vision

08/06/2021  Katie Holt
Games – Subscription, May 2021: Blacknut and Orange Jeux launch on iOS via progressive web apps

07/06/2021  Minal Modha
Russian sports fans: How gender impacts distribution strategy

03/06/2021  Minal Modha
The Amp podcast: Amplified: Driving sports engagement through digital

02/06/2021  David Hubbard
WarnerMedia and Discovery merger will create second largest SVoD library in the US

27/05/2021  Olivia Deane
Netflix gets back to Reality

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.