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  VoD, EST, Digital Retail

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Digital Retail Movies: The Right Price to Pay

The digital film rental and retail market is now becoming increasingly mature, with over a quarter of US and a fifth of UK Internet users having made a purchase or rental via a digital platform such as iTunes or Google Play in the first half of 2015. Yet despite the growing numbers of users of digital retail and rental services, a standard approach to pricing product has yet to crystalise. Studio groups are maintaining diverse and highly differentiated pricing strategies – particularly with respect to how to price Standard Definition (SD) relative to High Definition (HD), and new-release films relative to catalogue titles.