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  Sky, Sky Italia, Sky Deutschland

Start-ups hold key to Sky’s future: How the pay TV group’s recent strategy shows where it’s heading next


With Sky's latest investment in TV4 Entertainment, the pay TV group has started to address its need for short-form content designed to work in a multi-platform environment. Alongside the recent launch of Sky Q, which focused on moving content across devices in and out of the home, the logic behind Sky's multi-year investment strategy has become clear. 

Read our full report: Start-ups hold key to Sky’s future: How the pay TV group’s recent strategy shows where it’s heading next