TVoD, OTT, VoD

It's Official: Die Hard is a Christmas film


It has long been debated whether Die Hard is a "Christmas" film. In order to settle this crucial debate once and for all, Ampere Analysis has investigated the global popularity of well-known festive films (including key markets such as the US, UK, Germany, France, Spain, Italy) across a range of Transactional Video on Demand (TVoD) platforms on Christmas Day. Christmas themed films generally experience a seasonal uptick in chart downloads around the holiday season. Of the films assessed (which included Polar Express, Love Actually and others), Bad Santa benefited from a sequel bonus on top of the Christmas effect. Meanwhile, Die Hard was second only to the Home Alone franchise during the holiday period; confirming that Christmas is a "Good Day to Buy Hard".