Kids' TV content is getting increasingly gender neutral as content commissioning reflects shifts in social and political focus. In upcoming kids content, gender-neutral content is the largest category for all age groups, particularly pre-school and young kids. Although gender-targeted content persists in the tween/teen category, gender neutral is now the bigger segment even for this age. Narratives and story lines are also evolving with a shift away from single protagonists towards content where a family, team or group is the main character focus. A full analysis of recently commissioned kids' TV content as well as of SVoD commissioning for children suggests a number of emerging trends in kids TV. Opportunity exists in addressing under-served areas and in combining emerging trends in character, content type and narrative. Among the key findings:
The full report, Where next for kids’ TV: Predicting the future of children’s content, published by MIPTV & MIPCOM is available for free download on the MIPTrends Website.