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Warner Bros. Discovery in the US Market
In this report, Senior Analyst, Annabel Yeomans looks at the profile of early adopters of discovery+ in the US and what the merger of Warner Bros and Discovery could mean for the US SVoD market.
Drawing on Ampere's Consumer data from Q1 2021, analysis includes:
- Discovery+ subscribers by market
- Subscriber breakdown by age, income bracket and other services they're likely to have access to
- A comparison between subscribers of discovery+ and WarnerMedia's HBO Max, and the difference in content offered by the two platforms
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