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Peacock and HBO Max: A steady start

Analysing data from the latest wave of Ampere's Consumer survey, Ampere Senior Analyst, Annabel Yeomans' latest report looks at the early adopters of two of the newest entrants to the streaming market in the US; HBO Max which launched in May and Peacock which launched in July.

This one page report compares the demographics of both HBO Max and Peacock's active subscribers, and takes a closer look at the genre mix of each services' current commissions.

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