28/04/2021 - MINAL MODHA
Understanding linear and VoD viewing behaviours

As viewing habits evolve, Ampere segments linear and VoD viewers to understand their drivers and what broadcasters and VoD platforms' should do to retain and acquire new viewers.

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27.06.2025  Annabel Yeomans

How is ad-supported streaming affecting TV?

Ampere has produced this report to explore consumer viewing habits across various video services and examine the impact of ad-supported platforms on the wider video landscape. The report also highlights the opportunities these ad-supported …

Media - Consumer

24.06.2025  Annabel Yeomans

Media consumption trends in UK, Q1 2025

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This UK report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q1 …

Media - Consumer

19.06.2025  Richard Broughton

Winners take all? Bigger streamers secure scale-based advantages

Analysis of the user activity of streaming services across 30 markets reveals that the largest providers benefit from scale-based advantages, securing disproportionate number of daily active users. This report assesses the significance …

Media - Consumer

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