23/06/2021 - MARIA DUNLEAVEY
The rise of TikTok and its Euro 2020 partnership

TikTok has seen massive global growth in recent years and it's latest target is European football fans. This presentation explores TikTok's lead in short form video, profiling TikTok's userbase in some its key markets and how its Euros 2020 partnership could attract uptapped demographics.

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