23/08/2022 - LOTTIE TOWLER, PIERS HARDING-ROLLS
The evolution of cross-media franchises and IP

Games companies and SVoD platforms are actively competing with legacy media companies to invest in cross-media franchises, as audiences increasingly seek out familiar IP across games, TV and movies, and as the Metaverse starts to emerge.

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29.04.2025  Matt Trickett

Is Apple TV+ the new HBO?

This report examines the momentum Apple is building with its video product. It draws parallels with HBO's growth trajectory. Examining Apple TV+'s opportunity alongside this, what might be next for the service?

Analytics - SVoD

10.04.2025  Ricardo Parsons

How global streamers localise their content strategy

US-owned streaming platforms lead global subscriptions, but growth is coming from outside the USA. This report examines how content preferences vary globally and how global streaming platforms are adjusting their content offerings across markets.

Analytics - SVoD

08.04.2025  Rahul Patel

The future of ad-supported subscription streaming: Opportunities and strategies

This presentation, given at Ampere's invitation-only event in London in April 2025, identifies the challenges and opportunities around ad-supported streaming services, and the strategies deployed by the leading players.

Analytics - SVoD

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