Netflix and Sesame Street are well-positioned to benefit from their upcoming partnership. Since YouTube has reshaped the landscape of Kids' media, the role of franchising and brand recognition in the Kids TV space becomes more critical. This report analyses Netflix's strategy in the Kids' TV space and how that in turn has resulted in engagement with Kids' content. This includes an analysis of Netflix's Daily Top 10 Rankings and Viewing Data. More broadly, this report also examines the changes in commissioning activity and catalogue composition of major US subscription video-on-demand platforms and the importance of Kids' TV for a large subset of US households. 

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