10/06/2022 - ORINA ZHAO, CALLUM SILLARS, JAANIKA JUNTSON
Netflix growth in 2022: Where next?

After Netflix lost 200k net subscriptions in Q1 2022 (including 700k from ceasing operation in Russia), its future growth plans are under scrutiny., This report discusses where and how Netflix can grow, with analysis of its strategy in each region. While it faces a range of headwinds in North and Latin America, as price hikes lead to consumer churn, Netflix is still growing rapidly in developing markets in APAC and EMEA. 

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