How SVoD services can counter subscriber slowdowns
Netflix has seen two successive quarters of falling subscriber numbers, but this trend is likely to impact all leading subscription video-on-demand (SVoD) services in the near future. What is being done by these services to mitigate the impact of a maturing SVoD landscape?
Analysing the rollout of Netflix’s ad-funded tier
Since 1st November 2022, 12 markets have seen the launch of Netflix's new Basic-with-Ads tier as the first batch of trial markets. The impact of the new tier will be different on a market-by-market basis once consumer pay-preferences are taken into account.
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