17/07/2025 - MAYSSA JAMIL, LOUISE CARROLL
How streamers are reducing subscriber churn

This report explores how streaming platforms are addressing subscriber churn by offering cheaper ad-supported tiers and service bundles, as they shift focus from growth to retention.

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14.01.2025  Richard Broughton

Netflix sees big gains from sports debuts

Ampere's analysis of its US and UK panels reveals the huge impact that the Tyson vs Paul boxing match in November 2024 had on sign-up activity. It also examines NFL Christmas Day matches and …

SVoD Economics US

12.02.2024  

Where Netflix grew in 2023, and why

Western Europe became Netflix’s largest growth region in terms of subscription in 2023. This report analyses the reasons behind the growth, including the introduction of the ad-supported tier, removal of the Basic tier and …

SVoD Economics US

01.11.2023  Minal Modha

OTT platforms turn to online aggregators for greater reach

As the US OTT market continues to fragment and stagnate, streaming services are turning to resellers and online aggregators to help widen their reach and boost subscriber numbers. This report explores the trend.

SVoD Economics US

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