18/08/2022 - BEN FRENCH
How Netflix's ad tier will impact revenue and growth

Netflix will earn $5.5bn in advertising income and an additional $3.5bn in ad-tier subscription fees by 2027, with a small uplift to global subscribers.
The ad tier will hedge against a stagnant audience in North America, while in the Western Europe and Asia Pacific regions, the ad tier will boost Netflix's business. But in Latin America, the case for advertising is less clear cut.

Ampere Analyst, Ben French latest report analyses how the introduction of an ad-tier will impact Netflix's revenue and growth.

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