Netflix invests in regional South Indian content to boost appeal
Netflix has been diversifying its content catalogue in India and started to invest in niche South Indian content. This report analyses Netflix's recent localisation move and its strategies in finding new drivers of subscription uptake.
Orina Zhao, Callum Sillars, Jaanika Juntson
Netflix growth in 2022: Where next?
After Netflix lost 200k net subscriptions in Q1 2022 (including 700k from ceasing operation in Russia), its future growth plans are under scrutiny., This report discusses where and how Netflix can grow, with analysis of its strategy in each region.
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