06/08/2020   Rahul Patel
Amazon vs Netflix: The disparate strategies of SVoD's global giants

As the world's global SVoD leaders, Amazon Prime Video and Netflix are often grouped together. But the two services follow very different strategies. This report analyses how Amazon Prime Video and Netflix differ by their in-market strategies, consumer bases, and approaches to their SVoD catalogues, as well as Amazon's wider video streaming operations.

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