TV in Southern Europe: France, Italy, Portugal, Spain, & Greece
This report provides an in depth analysis of Pay TV and TV advertising trends in France, Spain, Italy, Portugal and Greece over the period 2005-2022. In this report we investigate the immediate and lasting effects of the financial crisis and we analyse correlations between macro-economic variables and sector trends.
Across the 5 markets, this report looks at:
- Correlations between macroeconomic metrics and TV Advertising growth
- Uptake of TV by Technology
- Macro-economic variables
- TV Market sizes
- Strategies of pay TV companies
- Consumer spend on pay TV services
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