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Analytics

  Content, SVoD

  Now TV, HBO, Hulu, Amazon, Netflix, Showtime

New to SVoD Q4 2018 trends—a dark-tinged quarter

The need to diversify beyond drama and comedy has been the on-going theme over the past few quarters and Q4 2018 again highlighted this trend. Of the core genres, children’s content and documentary remain strong across all platforms, but reality and entertainment are the sectors to watch. While still small as a proportion of overall catalogue, they are strong growth sectors and we expect that trend to continue as SVoD platforms diversify in an increasingly competitive streaming market. Drama—and to a lesser degree comedy—had a dark tinge this quarter with dark themes and dysfunction key.