Presentation: What the data says about the future of TV
at the Copenhagen Future TV conference by Ampere’s Richard Broughton, this
presentation illustrates the differences and similarities between a selection
of key TV markets (including the USA, UK, Sweden, Denmark and Spain) around the
world and covers:
- How big is OTT really? How much
funding has shifted online, and how the economics of TV differ by market.
- Ampere’s five consumer segments
and how they each engage with TV.
- How do consumers in key
European and North American markets differ in preferences and viewing
- How do emerging trends around
binge-viewing and ‘TV conversations’ vary across countries and demographic