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  OTT, Pay TV

Presentation: What the data says about the future of TV

Delivered at the Copenhagen Future TV conference by Ampere’s Richard Broughton, this presentation illustrates the differences and similarities between a selection of key TV markets (including the USA, UK, Sweden, Denmark and Spain) around the world and covers:

  • How big is OTT really? How much funding has shifted online, and how the economics of TV differ by market.
  • Ampere’s five consumer segments and how they each engage with TV.
  • How do consumers in key European and North American markets differ in preferences and viewing habits.
  • How do emerging trends around binge-viewing and ‘TV conversations’ vary across countries and demographic groups.