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Consumer

  OTT, SVoD

  Amazon, Netflix

Where Netflix and Amazon are going next...and why

The following topics are covered in the report: 

  • The SVoD customer - demographics, household make-up, income group and proportion who see SVoD as their main TV service
  • Netflix content strategies from June 2015 with analysis of changes in genre mix and catalogue size + originals and exclusives roll-out
  • Amazon Video content strategies from June 2015 - platform strategy focus, catalogue analysis + focus on originals and localisation