Consumer Insights, Pay TV, OTT
Fetch, Yes TV, Stan, Now TV, Virgin Media, Foxtel, Netflix, Sky, BT, EE, Amazon, TalkTalk
Australian consumer TV motivations
Focusing on Ampere’s Q1 2018 consumer data, this report includes the following:
- Australian pay TV and SVoD market trends
- Consumer attitude towards broadcast TV
- Key motivations driving consumers to choose pay TV and SVoD services
- Demographics of Australian content-lovers
- Genre preferences for Australian content-lovers
- Australian and UK pay TV and SVoD NPS
- Pay TV and SVoD consumer viewing habits