Presentation: Understanding the changing dynamics of digital content distribution
Delivered at the MESA European summit by Ampere's Ed Border in June 2016, this presentation looks at the ways in which business models for changing for digital content distribution, and projects how this will affect the industry, covering topics such as
- How will consumer viewing analytics change content spend
- How is the increased competition and maturation of the SVOD market affecting strategies, and will consolidation occur
- How do the dynamics of increased OTT streaming affect the channel model, and how will different types of channels will be affected in different ways
- What impact does this have on advertising models, and which types of content will be more suited to subscription vs ad-led models.