06/09/2018 - RICHARD BROUGHTON
Profile: Viewing shifts

Individuals in subscription OTT households report that they spend as much as a quarter of their viewing with such services, and watch far less broadcast TV than the average consumer. But this isn't the whole story.

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27.06.2025  Annabel Yeomans

How is ad-supported streaming affecting TV?

Ampere has produced this report to explore consumer viewing habits across various video services and examine the impact of ad-supported platforms on the wider video landscape. The report also highlights the opportunities these ad-supported …

Media - Consumer

24.06.2025  Annabel Yeomans

Media consumption trends in UK, Q1 2025

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This UK report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q1 …

Media - Consumer

19.06.2025  Richard Broughton

Winners take all? Bigger streamers secure scale-based advantages

Analysis of the user activity of streaming services across 30 markets reveals that the largest providers benefit from scale-based advantages, securing disproportionate number of daily active users. This report assesses the significance …

Media - Consumer

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