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2018: The Changing Connected Device Market

Over the past three years, the connected devices market has changed rapidly, as increasing quantities of video are delivered via broadband, and consumers demand an ever greater array of options via which to consume this video. This report profiles connected device owners across 14 markets, looking at time-series data to give an overview of device market shares, and demographic trends. Devices such as Smart TVs and OTT boxes have seen the fastest growth rates over the past three years, as consumers return to favouring viewing on larger screens. The report also compares the device habits of millennials and older generations, identifying the preferences of each demographic in terms of connected device usage, and affirms that premium brands can attract more loyal customers through the development of a multi-device ecosystem.