OTT, SVoD, Consumer Insights, Pay TV
Deutsche Telekom, Sky Deutschland, Netflix, Amazon, Unity Media, Virgin Media, Sky, Now TV
The rise of TV - what is driving consumers?
Focusing on Ampere’s Q1 2018 consumer data, this report includes the following:
- EU big 5 pay TV and SVoD market trends
- Consumer attitude towards broadcast TV
- Key motivations driving consumers to choose pay TV and SVoD services
- Demographics of UK content-lovers
- Genre preferences for UK content-lovers
- UK and German pay TV and SVoD NPS
- Pay TV and SVoD consumer viewing habits