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Consumer

  OTT, SVoD, Consumer Insights, Pay TV

  Deutsche Telekom, Sky Deutschland, Netflix, Amazon, Unity Media, Virgin Media, Sky, Now TV

The rise of TV - what is driving consumers?

Focusing on Ampere’s Q1 2018 consumer data, this report includes the following:


- EU big 5 pay TV and SVoD market trends

- Consumer attitude towards broadcast TV

- Key motivations driving consumers to choose pay TV and SVoD services

- Demographics of UK content-lovers

- Genre preferences for UK content-lovers

- UK and German pay TV and SVoD NPS

- Pay TV and SVoD consumer viewing habits