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  Content, Licensing, Pay TV, Programming, Sports Rights

  Sky, ProSiebenSat.1, Amazon, Sky Deutschland, Discovery Communications

Sky's the limit in Bundesliga Bonanza

We expect the value of domestic broadcasting rights (free and pay) for the German soccer league, the Bundesliga, to reach between €3.6bn and €4.4bn for the new four-season deal from 2017/18 to 2020/21, a significant increase on the current value of €645m a season. Our analysis considers potential challengers to Sky's dominance of Bundesliga broadcasting as well as the changes to the auction process and how this will ultimately impact the eventual value of the rights.